医药魔方 / 最新资讯 / 正文

Digital Pharma Marketing Innovation Summit 2019数字医疗与医药营销峰会将在上海举办

医药魔方 医药魔方 来源:医药魔方
2018-12-05
会议
原文

互联网裹挟着大数据,由此开启了数字营销时代,研究表明,数字化在中国医生和患者行为习惯中深度渗透。随着传统营销方式进入寒冬,一致性评价后的市场亦是如履薄冰。在本轮以数字化创新为代表的浪潮中,与一般消费品有本质差别的医疗行业如何在产品、渠道、技术、目标群体的传统路径上全面拥抱数字化呢?

 

我们注意到医疗领域许多大型企业的数字化转型取得了亮眼的数字营销成果,同时,还有很多医药&器械企业在积极的探寻契合企业自身产品和理念的数字营销转型之路。数字化赋能已经成为医疗行业企业破局传统营销痛点,提升营销效率的变革关键。

 

Masterland 近十年始终专注于策划Digital Marketing领域的大型高端峰会(我们的分享嘉宾和参会嘉宾均来自世界1000强企业市场职能部门),本届Digital Pharma Marketing Innovation Summit 无论是会议话题还是大咖分享嘉宾,将延续Masteland峰会特点,完全以参会嘉宾的职能需求为导向,关注医疗垂直领域的数字医疗的营销观点、创新技术、策略、商业模式、渠道,我们希望将医疗行业前瞻的数字化转型思考和成功的数字营销案例带给参会嘉宾。了解当前医疗和医药企业数字化营销现状如何?在数字化转型的过程中遇到和克服了哪些问题和痛点?有哪些成功的营销实践案例?数字营销的未来趋势如何?

 

2019年3月21-21日在上海,您将和20+医药和医疗行业的数字化市场营销专家们共同探讨最新的营销话题,听他们分享最新行业洞见,带给你最精彩的Inspiration。

 

峰会活动详情

时间:2019年3月21-22日

地点:上海 豫园万丽酒店

参会人数:200+



了解更多议程/商务合作:

Jennifer LIU  18616139887(Wechat)





机器翻译

The Internet is wrapping up big data, which opens the era of digital marketing. Research shows that digitalization penetrates deeply in the behavior of Chinese doctors and patients.With the traditional marketing methods into the winter, the market after consistency assessment is also on thin ice.In this wave of digital innovation, how does the medical industry, which is fundamentally different from general consumer goods, embrace digitalization in the traditional path of products, channels, technologies, and target groups?

We have noticed that the digital transformation of many large enterprises in the medical field has achieved brilliant digital marketing results. At the same time, there are many pharmaceutical and equipment companies that are actively exploring the road to digital marketing transformation that fits the company's own products and concepts.Digital empowerment has become the key to the transformation of traditional marketing pain points and marketing efficiency in the medical industry.

Masterland has been focusing on planning large high-end summits in the field of digital marketing for the past ten years (our sharing guests and guests are from the world's top 1000 corporate market functional departments). This year's Digital Pharma Marketing Innovation Summit, whether it is a conference topic or a big coffee sharing guest, will continue the characteristics of the Masteland Summit and will be oriented to the functional needs of the participants. Focusing on the marketing perspectives, innovative technologies, strategies, business models, and channels of digital healthcare in the vertical field of medical care, we hope to bring forward the digital transformation thinking and successful digital marketing cases of the medical industry to the participants.What is the current status of digital marketing for medical and pharmaceutical companies?What problems and pain points have been encountered and overcome in the process of digital transformation?What are the successful marketing practice cases?What are the future trends in digital marketing?

March 21-21, 2019 In Shanghai, you will discuss the latest marketing topics with 20 + medical and medical industry digital marketing experts, listen to them share the latest industry insights and bring you the most exciting Inspiration.

Details of summit event

Time: March 21-22, 2019

Location: Shanghai Yuyuan Wanli Hotel

Number of participants: 200 +

Registration link: https: Doc.pharmcube.com/basee4bcc87819e542bf964caf27ddb2cc5e

Learn more about agendas/business collaborations:

Jennifer LIU 18616139887 (Wechat)

扫码实时看更多精彩文章

版权及免责声明 本文由医药魔方原创,版权归医药魔方所有。未经许可,严禁任何媒体或个人以任何形式摘编、改写、复制、转载本文内容。对于恶意侵权行为,医药魔方保留采用法律手段追究的权利。媒体内容及商务合作请联系医药魔方工作人员(微信号:medicube)

魔方微信公众号